Imagine you are riding a motorcycle along a scenic road, when suddenly, you crash. You are knocked unconscious, and there is no one around to call for help (in fact, on average, it takes 7.4 mins to make the first 911 call).
Our solution is Northstar. The hardware component supplies accelerometer, pressure sensor, and thermometer data. With these we determine the occurrence of a crash - then supply 911 operators with information such as the rider's GPS location (from phone) and presence of vehicle fire. If it was a false alarm, the user can cancel the call for help.
Future plans: behavioral analysis dashboard for the consumer, 911 dashboard for the operator, and a standalone model with GSM/GPS/SIM card.