Access to financial products and services is a tremendous financial barrier to homeless people. Building on the idea of public information kiosks, we realized ATMs are already spread across cities, and can be repurposed to provide homeless people and other community members with the resources they need.
What it does
A TD ATM equipped with the TD for Public Good service provides the user with exactly the resources they need. For financial inclusion, it provides resources for financial literacy as well as access to products and services. It also provides information on other resources like nearby shelters, food, and emergency help.
How We Built It
We used a variety of design-thinking methodologies to recreate (and reimagine) the user's experience using an ATM as a digital community resource. We also mapped how this service can be integrated with existing ATMs in a cost-effective way.
Our main challenge faced was pinpointing what aspect of the wicked problem of homelessness we thought fintech could most easily alleviate in Toronto.
We're really proud of the fact that our solution is a low-cost effort from TD, but has the potential to provide a massive impact in communities and reshape the role banking institutions play in enabling citizens.
We learned that there is a huge opportunity for the fintech sector to alleviate the access gap for Toronto's most vulnerable, especially when it comes to access to products and financial literacy.
We are excited at the opportunity to work with a leading banking institution to pioneer this initiative. Once piloted, it can easily be scaled to include other features, such as analytics, integration with City of Toronto services, local shops, mental health support, and more.