ThanX Finance is a DeFi project on the TRON blockchain with a goal to build a crypto reward platform, where users have the opportunity to automatically take part in a multi-brand crypto-based reward & loyalty program by collecting, redeeming, staking, and trading THANX tokens all in one place.
Our love for crypto and the desperation to make it more accessible for people and retailers inspired our idea.
Moreover, we were fed up with the decades-old, point-based loyalty programs and by not taking part in hundreds of programs we realized that we are leaving money on the table when we shop online. So we decided to revolutionize this with the power of blockchain and came up with a solution by connecting brands with customers while accelerating crypto adoption.
Our mission is to make cryptocurrencies more accessible both for people and retailers.
We believe that by accelerating the transition to adopting cryptocurrencies, we help:
- People to earn crypto while shopping and save money when redeeming THANX tokens for discounts and gift cards
- Retailers to adapt to cryptocurrencies without any hassle and gain a new crypto-based audience to increase revenue
- To make cryptocurrencies more acceptable & accessible overall
Our future product is a web-based extension and a mobile application with a 3rd party wallet connection (Klever, Tronlink, Vision, etc.) on the TRON blockchain.
The users can see all the brands and browse our partners' websites via our link in order to earn THANX tokens when shopping and never miss the crypto-cashback possibility.
Our goal is to make a safe, simple and fun reward- and loyalty program using decentralized blockchain technology. By registering at ThanX Finance (via Google, Apple account or an email), users can automatically take part in a multi-brand crypto loyalty program.
Onboarding partners can be time-consuming and integrating their systems into ours requires a lot of work while making everything smooth and automatic.
We designed a prototype of our future mobile application, launched our website, set up our company, and onboarded global brands, like Travala, PUMA, AliExpress, BiotechUSA and Udemy. To make this happen we - the Co-Founders - resigned from our full-time position to fully focus on ThanX Finance.
What we learned
Through our journey, we learned not to procrastinate until everything is perfect, but to take action, execute and progress along the way.
We also learned a lot about fintech solutions like PSD2 regulation in Europe and also had discussions with Mastercard about open banking & other fintech solutions. This was necessary as our long-term goal is to have the ability to earn crypto not just by shopping online, but also by shopping offline in a brick-and-mortar store.
What's next for ThanX Finance
We have a long-term plan that includes going multi-chain and real-world use cases via open banking technology and ThanXPay.
Once the Hackathon is finished we will extend our team and launch our web extension and token. After beta testing, we will deploy our mobile app and add new features.
2021: Idea was born, Business plan, prototyping, teaming up.
2022 Q1-Q2: Website development, company creation, whitepaper and partnerships.
2022 Q3-Q4: Browser extension development, community building, token launch and investor pitch.
2023 Q1-Q2: Lisiting on major exchanges, app developement and adding new features.
2023 Q3-Q4: Launching crypto-cashback for offline shopping with open banking technology and introducing ThanX Pay.