posted an update —

This week, I took my offline feature to new heights and took Persistence “offline” and headed to a university freshers fair to put the app in front of students.

I started the day with 35 followers on the brand’s Instagram and gained over 75 more by the end. I also generated six sign-ups before leaving, with plenty of others taking the details away to explore further.

The best part was talking about how Persistence could fit into student life. Moving to a new city, joining a different gym and finding a new routine made Mealprint and Loadout particularly relevant. Being able to adapt a workout to a different gym gave us something practical to talk about.

I also shared the Train Together feature I’m working on and asked whether it was something they’d use. Getting that early feedback face to face felt incredibly rewarding. An introductory offer and a special university discount helped make getting started more accessible, too.

My biggest takeaway was that the story behind the app matters just as much as the features. Sharing why I’m building Persistence opened up conversations with students and other businesses, and helped me connect with the people I’m building it for.

It was a useful reminder to get out from behind the screen. One event brought new followers, early users and feedback that I can take straight back into development. I'll be following this with the release of the new feature in the coming weeks & tackling another type of audience for the App: the Gym Goers with a stall at the local gym on Monday evening.

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