Nua Bobasonas

Inspiration

The first impression and exposure to the Nua Boba brand came from a friend’s strong endorsement of their customer service and my eventual exposure to some of their meal options, which also gave a strong account of the quality of service the brand offers.

Following some supplementary research, I discovered other similarly strong endorsements of this brand and general goodwill amongst its customer base.

What it does

This project aims to harness the goodwill surrounding NUA and leverage augmented reality to create an engaging AR marketing campaign. The goal is to deliver an experience that aligns with NUA’s brand identity and resonates with its target audience, ultimately expanding brand reach and growing its customer base.

How we built it

The project leveraged various tools including Snapchat’s groundbreaking Lens Studio to breathe life into the Bobasonas. The process involved a mix of UX design, illustration, behaviour programming and iterative testing, ensuring the final experience was intuitive, immersive, and fun.

Any follow-up on this step will involve in-depth market research, UX considerations and practices.

Challenges we ran into

A few challenges we came across were around scheduling interviews for our research, putting together a workable AR filter prototype for Nua Boba by the end of December 2024 to test out initial designs. These had to be done in time to showcase its functionality to the restaurant owner for potential promotional use during the Christmas & holiday season.

Accomplishments that we're proud of

The NUA Bobasonas aren’t just lenses—they’re a gateway to storytelling, connection, and discovery. With the combination of AR technology, creative branding, and data insights, this campaign embodies the future of immersive marketing for small businesses.

We were delighted to receive glowing feedback from the restaurant owner after the soft pitch of the concept. Our users shared and enjoyed the experience, with over a solid 9000 users so far.

So, next time you see NUA Bobasona Lens pop up on Snapchat, don’t just scroll past—pick your flavour, strike a pose, and sip on the joy. Cheers to boba, tech, and unforgettable experiences! 🥤✨

These personas allow fans to express themselves while celebrating the flavours they love.

What we learned

We explored new ways to leverage their delivery-first model with ideas for alternative ordering options and future integrations. We examined their online presence to understand how tools like Linktree and Deliveroo analytics could support their growth. Most importantly, we connected their story to their customers, celebrating their vibrant community of boba lovers.

What's next for Nua Bobasonas

We are not done yet. This pilot version of the Bobasonas is still scratching the surface. We still plan to explore exciting directions for future iterations , pushing the boundaries of what AR can achieve for brand engagement.

One of our standout insights during early research and interviews was discovering the owner's passion for food science, which inspires the care and creativity behind Nua’s menu. To spotlight this, we plan to weave science-backed tidbits into the Bobasonas. Delivered by a fun, custom-designed 3D mascot, these bite-sized facts will showcase the unique stories behind Nua’s ingredients, flavours, and preparation methods, adding an educational twist to the fun.