What happens when you walk into a retail environment and the environment responds to your actions?
This was the guiding concept behind the Mojo Platform. With intuitive, yet minor adjustments to established consumer behavior, the Mojo Platform tethers a users' mobile device to a touchscreen display that communicates with a tablet. Separate devices. Unified application.
Leveraging established interactions Sears currently has, we've implemented a QR/NFC integration into, both, Sear's mobile-site as well as the native app.
A slight lift would be required with in-store signage to accommodate the new interaction model (placing QR codes with relevant merchandise), but the application piggy-backs with Sear's current scan-feature in the mobile app.
Scanning a QR places that item in the user's virtual cart. After the user has completed their shopping (in our example, we're using apparel), they are then prompted to book/reserve a space in Sear's innovative dressing room.
Once inside, the products in the user's mobile shopping cart are displayed on a larger screen—all utilizing our open-source platform built within Chrome. The user then has the ability to parse not only their merchandise (as well as try on their clothes), but similar product is served to them.
If interest is shown with the recommended product, the larger screen notifies a tablet, operated by a Sears sales associate on the same platform, to retrieve them. This serves as an up-sale opportunity for Sears, as well as fosters brand affinity for the customer.