An important aspect to remember about any semi-meaningful relationship is being able to contact a friend, relative or significant other in time of need. These are the numbers we know by heart. These are the relationship tools we need to share with a potential new friend, best man, or loved one. Businesses provide the valuable space to be equalizers- executives and employees share the same chairs, same plates, and food. However, very establish the connection needed for their customers. We want social networking to provide the icebreaker that establishes common interests among people around us.