Mavi Hack House

Reimagine what in car commerce looks like with Mavi. Your favorite restaurants, retail stores, and services, available to you in your car with a safe, seamless, and checkout while on the go.

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Inspiration

Our inspiration for the project was a problem that every driver in the world has today. How do you have a safe, simple, and curated commerce experience while in the car? Today drivers have to fumble around with their phones, download specialized apps, and try to place orders all while driving. This is not only dangerous, but a terrible user experience. This is what Mavi set out to fix. We have completely reimagined what it means to have an in-car commerce experience.

What it does

Mavi is an android auto enabled experience that allows the driver to experience "mobility first" commerce. Mavi is a global retail marketplace that utilizes your car's display to provide a simple and safe shopping experience while on the go. Mavi uses intelligent machine learning to recommend retailers and items based on your unique profile and past preferences. Additionally, our personal concierge voice assistant makes navigating Mavi intuitive and enjoyable. This service can be used to enable seamless curbside pickup of your favorite local businesses.

How we built it

We designed Mavi by putting the user at the center of our design process. We identified our audience and made sure we were solving real world problems. We first identified themes and principles that we wanted to integrate into our product. We then analyzed the customer pain points in the current in-car commerce experience and made sure through testing that our solution would solve those issues. We used market research and personas to help us map out the customer journey. We iterated on many possible solutions to a user story, and prioritized features to bring that to life. We took our paper designs and brought them into Figma for a clickable prototype. Collaborating with our engineers throughout, we built the front and back end to create a functional android auto application.

Challenges we ran into

The biggest challenge that we ran into was that in-car commerce has never been implemented successfully. We were tasked with creating for the android auto platform that was designed primarily as an extension for mobile phone experiences, not the car. However, we had to create a natively designed in-car application. Utilizing user centered design and our principles, we were able to innovate in-car commerce.

Accomplishments that we're proud of

From being strangers on Monday, we have all grown so close throughout the week, while also creating a compelling and complete project. We each entered the week with completely different backgrounds, and were able to use those diverse skills to contribute in a unique way. We are thrilled of the functional android auto prototype we created.

What's next for Mavi Hack House

We would like to create an MVP and have real world testing starting in Miami. We will do this by onboarding retailers to be launch partners on the Mavi platform. Additionally, we need to collaborate across multiple channels including auto, retail, rentals, and the larger community.

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