Marimekko Shop Anywhere

Inspiration

The marimekko brand in 2017 is fresh, minimalistic, modern and grown but has never left the classic, known and loved marimekko feel behind.

What it does

The marimekko buyer who shops in store appreciates the full in-store experience. They touch and feel the fabrics, want to see the colours and patterns in their full vibrancy and appreciate the designs and how they came to life. We want to light this experience up and make it available for everyone, anywhere at anytime.

How we built it

We created an AR experience by combining the view through the camera with a virtual marimekko store. What would a marimekko store look and feel like if you were to enjoy it anywhere?

Challenges we ran into

How can we display products in an exciting way so that traditional and online shoppers both find this experience equally thrilling and memorable?

Accomplishments that we're proud of

We functioned amazingly well as a team and all of our unique talents were put to good use.

What we learned

Learning how to manage a project in a multidisciplinary team of skilled individuals was made easy by our team dynamics, however in regards to our project, we found that it was easy to think what currently is in the world and quite challenging to think of what will be. We learned how to keep in mind users' wants and company's needs and how to combine those two in tech harmony.

What's next for Marimekko Shop Anywhere

We are hoping to go forth with our idea and with enough thought, time and effort we will hope to see a high quality implementation in the near future.

Built With

• adobe-illustrator
• adobe-premier
• fusion
• photoshop
• sketch