LÜP

LÜP (loop) is a campus fashion exchange app where students can rent, resell, or trade clothes—built to make sustainable style affordable, fun, and easy, right when you need it.

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Inspiration

Me and Vy always wondered, why isn’t there an easy way to sell or trade clothes just with other Texas A&M students? We were tired of downloading apps like Depop and Poshmark, only to deal with cluttered feeds, shipping hassles, and buyers who lived states away. The process felt overwhelming, impersonal, and completely disconnected from the TAMU community.

At the same time, we noticed our friends constantly buying new outfits for Ring Day, game days, formals, and parties, only to wear them once. We realized something important: college closets are full of untapped potential. Most students don’t have the budget, space, or time to keep up with the social calendar and fashion expectations, especially when every event feels like it needs a different look.

That’s when the idea for LÜP was born. We imagined a platform designed specifically for Aggies—a place where students could rent, resell, or trade outfits with one another based on shared events, styles, and class years. LÜP makes fashion feel more sustainable, social, and accessible on campus.

What it does

LÜP is a fashion exchange app tailored for college students, starting with the Texas A&M community. It allows users to:

  • List items to sell, rent, or trade with peers

  • Filter by campus-specific events (like Game Day, Ring Day, formals, etc.)

  • Connect with other verified students through in-app messaging

  • Schedule pickups at popular on-campus locations (MSC, Commons, etc.)

How we built it

We began by designing LÜP in Figma, focusing on a clean, student-friendly interface that felt modern and playful while prioritizing usability. Me and Vy are both really interested in visual/brand design, so we had a lot of fun brainstorming different brand identities for Lüp that felt engaging and visually-appealing. We mapped out the user flow and spent a lot of time creating different iterations of low-to-high fidelity wireframes that reflect the TAMU student experience.

Visual elements and custom icons were created in both Figma and Adobe Illustrator (and Vy's IPad), giving the app a unique identity while maintaining consistency across screens. We experimented with layouts, color palettes inspired by TAMU’s maroon and cream, and used rounded type and shapes to present a softer visual image.

Throughout the process, we used prototyping in Figma to test interactions, transitions, and microcopy. The focus wasn’t just on function, but on making the platform feel like a fun, trusted part of campus life.

Challenges we ran into

One of our biggest challenges was figuring out how to make LÜP feel uniquely tied to Texas A&M, rather than just another college resale app. We wanted it to reflect the culture, traditions, and lifestyle of TAMU students without being overly literal or limiting.

We spent a significant amount of time brainstorming brand identities, experimenting with different names, visuals, and tones that would resonate with TAMU students. The goal was to create something that felt stylish and universal, but also unmistakably local.

Another challenge was in building TAMU-specific features that felt natural to users. We incorporated TAMU system logins for secure, student-only access, and required users to input their graduation year, major, and on-campus or local address to foster a more trust-based, community-focused experience.

After multiple iterations, we found a way to blend TAMU-inspired colors with our brand’s personality, making LÜP feel campus-specific, yet scalable for future schools.

Accomplishments that we're proud of

-Created a student-first fashion app rooted in sustainability, community, and campus culture

  • Designed a visual identity and interface that’s both fun and functional, optimized for TAMU student life

  • Developed a smart listing system supporting resale, rental, and trade

  • Built TAMU-specific features like event filters, on-campus pickup spots, and major/year-based profiles

Most importantly, we exceeded our own expectations as a team of just two people, balancing concept development, branding, UX design, and prototyping all on our own

What we learned

Through building LÜP, we learned how powerful design can be in shaping habits—especially when convenience and community are at the core. We explored the balance between structure and flexibility in fashion exchange, and gained insight into how college students interact with digital marketplaces differently than broader audiences.

We also learned the importance of localization in UX. The closer the product feels to real student needs, the more natural it becomes to use.

What's next for LÜP

In the future, we would love to expand on LÜP's capabilities by:

  • Launch org-affiliated closets (e.g. Greek life, dance teams, fashion orgs)

  • Introduce profile badges and rental streaks to encourage continued use

  • Add closet matching so users can follow friends or swap with students who wear similar sizes

  • Host on-campus pop-up swaps and partner with local thrift stores or fashion events

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