Following the advice of Jac, we utilised the Double Diamond Process in brainstorming the issues we believed were at the heart of the COVID-19 environment. We noticed a great deal of overlap within our team when it came to mental health, and more specifically, the universal concerns around isolated and vulnerable community members. We narrowed our focus to elderly populations as we believed these were the segments to whom we could provide the most assistance.
BeneBox is a multimodal therapeutic box to holistically improve mental health, access to basic resources and combatting lack of interaction for vulnerable members in society. Even if the COVID-19 pandemic has separated you from your loved ones, BeneBox can keep you together. Customers can purchase a box or a subscription service, and a team of dedicated employees and volunteer (through university programs) will handle its procurement and delivery. The box will include, with the option of customisation, basic groceries, snacks, haptic technology, multi-sensory stimulation, basic therapeutic exercise equipment and personalised letters.
Vikram, with his amazing technological skills took charge when it came to web design, as did Genie with her design flair and experience using Adobe Spark. Tash and Eszter, the marketing girls, took charge when it came to marketing strategy and customer segment analysis. All team members were organised and involved in the creative decisions to come up with a project we are so excited to hopefully bring to life very soon.
Focusing in on an initial target customer segment proved a bit difficult, but through extensive discussions and video calls we were able to come together and make executive decisions successively. Connectivity provided an occasional bump in the road, but using hotspots on our phones and sharing the workload, we were able to help one another out and overcome this. User testing further helped us smooth out any possible problems we could face once the project is underway!
We are all very excited and proud of our prototype! We are also proud of our group synergy and the friendships we formed in this process of working together across two timezones. We all impressed ourselves with the creativity that we uncovered within ourselves.
Tash and Eszter learnt a great deal about new technological platforms and thoroughly enjoyed picking apart Vikram and Genie's brains about all things web design! Vikram thoroughly enjoyed his first taste of marketing and customer segmentation. We all learnt a great about product creation, navigating timezones, innovation and working under strict deadlines!
Early on, our team, cSociety, discovered that we were all very passionate about our idea and truly believed that we could realistically look into implementing our new idea! We've discussed the long-term possibility of global expansion, partnerships and perhaps branching out into bulk sales to aged care facilities. We can't wait to see where the road ahead could take us with BeneBox!
Built With
- adobe-illustrator
- adobe-spark
- html
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