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.exe - express everything.
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Have you ever stood in front of your closet, hopelessly searching for the perfect outfit? Or maybe you’ve tried on multiple tops, just to see which ones best match the brand new pair of jeans you bought? .exe aims to solve these fashion conundrums by providing young adult audiences with a way to catalog their closet, put together outfits, and see how outfits look on them -- without the try-on process.
Our team started by conducting a competitive audit across similar programs to see what was working and what wasn’t. We gathered information and research from our peers and curated a style reminiscent of a nostalgic computer program to create .exe, the fashion app that streamlines outfit curation.
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