The trial mechanism for my app is pretty tricky since the app can only be used in car, and people have very different driving habits.
My original plan was to offer people a 7-day free trial when they first download the app before they've had a chance to use it. And if they deny that, they get 30 minutes of test driving before the app will lock down to only 2-minute drives or offer to purchase an annual plan with no trial.
I've had 22 people reach that and no purchases, but 2 of the people reached out to me directly saying 30 minutes wasn't really enough to try it out the way they wanted because of their driving habits.
This early in the product launch, I'd rather have more people on top of funnel than fewer. And so I was able to use Revenue Cat to adjust my paywall that I use at that point in the life cycle, to swap the annual-no-trial for annual-with-7-day-trial. That was pretty cool to be able to do with RevenueCat without an app submission.
Hopefully those two users will now convert to the trial.
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