Crafted Brewscapes: AR Brewery Experience

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  Onesheet for project - with QR code.

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  Layout of scene outside brewery.

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  Layout of scene outside brewery - south west view.

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  Mockups of 3D cans used in project.

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  Rendering of beer tap in painter.

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  Sketch for beer tap.

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  Addition rendering of beer tap in painter. Slightly better view of carving in wood.

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  Getting my thoughts together on paper.

Inspiration

I have always been a fan of craft beer, and this passion inspired me to embark on a unique project. I wanted to create an engaging and educational experience outside a local brewery, where visitors could not only enjoy the brews but also learn more about them. The idea that excited me the most was to transform 6-foot beer cans into captivating statues, each equipped with a button that would display detailed information about the specific beer it represented. To add a fun element, I included a photo frame for customers to capture memorable moments and share them on social media. Additionally, I delved into the history of the property, discovering that it had been home to a 5 and Dimes store for 60 years until 2018. This fascinating history added another layer of significance to the project.

What it does

It highlights select beers, offering viewers a unique opportunity to learn about each brew up close. To elevate engagement, I've added a playful touch with a photo frame, allowing customers to snap and share delightful moments on social media. This photo feature is more than just fun – it's a strategic tool to amplify the reach of the Five Dimes brand.

How we built it

My journey to create this interactive brewery experience was filled with valuable lessons. I started by sketching ideas in my sketchbook, giving form to my vision. Once I had a clear concept in mind, I set out to create the necessary assets using various applications, including Photoshop, Stager, and Illustrator. The process involved constant iteration and testing to refine the layout. I aimed for a seamless flow through the experience, ensuring that visitors could move effortlessly from one end to the other, discovering each beer can's story along the way.

Challenges we ran into

The project's implementation presented its own set of challenges. One of the most significant hurdles I faced was working with 3D models. Having limited prior experience in this domain, I often found myself turning to online resources, such as Google and YouTube, to figure out how to achieve my goals. Adobe Aero, the platform I used for the project, posed its own difficulties, as it struggled with transparent materials like glass and liquids at the time. To overcome this limitation, I had to improvise and make the materials appear as though they contained liquids. Another persistent challenge was managing file sizes. I had a tendency to push Aero to its limits by incorporating numerous assets that exceeded the recommended file size. Balancing file size constraints with the project's visual quality required careful consideration and creative problem-solving.

What we learned

In the end, the project resulted in an immersive and informative brewery experience that celebrated the history of the property and the craft beer it now showcased. The combination of art, technology, and storytelling allowed visitors to engage with the brewery in a new and captivating way, deepening their appreciation for the craft and its historical context.

What's next for Crafted Brewscapes: AR Brewery Experience

If the owners of the brewery are over the moon about the project, maybe we can collaborate in the future to create more experiences.

Built With

• adobe-illustrator
• adobe-stock
• adobestock
• adode-aero
• blender
• photoshop
• stager
• substance-painter