A good feature someone suggested is the ability for Farmers to claim their entry and, add electronic coupons to their own markets. I would use the contact methods in the data feed to allow farmers to validate their information. Once claimed, those farmers who want to offer specials would enter electronic coupon information such as discount percentage or amounts for one or more products with a start and expiration time. Users of the apps would be sent push notifications when new coupons are offered. Notifications might be organized by regional location of the phone so that only those which are relevant to specific users is presented.

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