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  Zencara by Alexa Kayman

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  Zencara Onboarding by Alexa Kayman

Project Details

Background

Existing solutions often feel clinical, judgmental, or overwhelming, creating barriers for individuals seeking to overcome cannabis dependency.

Problem

Users need a compassionate, non-stigmatizing approach that provides support and motivation. Zencara needed to encourage people to take control of their consumption without judgmental language.

Solution

Developed a holistic, empathetic design system for Zencara that transforms the addiction recovery experience. Personalized tracking, motivational insights, and gentle, encouraging interactions.

Onboarding

A whimsical, encouraging, and supportive onboarding experience. Collaborated with an illustrator for capybara assets and then designed all scenes, app transitions, and interaction illustrations. Onboarding from 0 to 1 with dev-ready designs to help people take control of their consumption on day 1.

Studied top performing paywalls across consumer and clinical apps to design high-converting paywalls.

Built With

• figma
• react-native