It's too costly for long tail solar installers to market at the same scale as the big companies.
What it does
The platform allows for long tail solar installers to easily implement a modern and effective marketing plan using data-optimized, content-driven marketing to generate and nurture leads.
How we built it
The prototype was built by leveraging Squarespace, MailChimp and various social media platforms. The full product is built on HubSpot and leverages multiple public APIs for live data feeds.
Challenges we ran into
Understanding which part of our business model provides the most value add and to whom.
Accomplishments that we're proud of
Mapping out a viable business plan that can be used across the solar industry to help long tail installers act on valuable leads.
What we learned
We need to increase the rate of adoption for solar energy to initiate a meaningful impact on the effects of climate change.