YouVote Live gives the viewer the possibility to, in real time, share what they think of the program they are watching. By entering positive of negative feedback a momentanous picture of the viewers thoughts of the program is collected. Viewers can see what all other viewers think of the program in real time, which gives an extra value to all viewers.  The application brings in anonymous social aspects to the TV on an aggregated level. People like sharing their thoughts about TV, and love to see what other viewers think about the program. Since the application is catching the live feedback from consumer it is possible to see what consumers thinks in real time. This is especially valuable in for example reality programs, talent shows, political discussions, sports and talk shows.  The application will change the behaviour of consumers that use it. With the simple press of a button consumers can share their thoughts about a program If this becomes widely used branded versions for specific TV channels and programs can be launched which also includes additional information feeds for the different programs. Alternatively it is possible to feed the information into the EPG for a natural extension of the ratings aspect of the application. The YouVote Live application brings a fresh approach to interactive applications on the TV and is easily understood by consumers.

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