YouCan the Toucan - Reclaim Planet Earth

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  YouCan the Toucan

“YouCan the Toucan” is a playful, purpose-driven PSA directed by Julio B. Soler and written by Eric David, produced by Media Et Al for the nonprofit organization Reclaim Planet Earth. Our charismatic toucan breaks the fourth wall and turns climate anxiety into simple, doable actions, inviting viewers to recycle smarter, reduce waste, and speak up in their communities.

The piece blends sharp copy with an upbeat visual rhythm and a charming performance, designed for social reach and broad audiences. Behind the scenes, the team combined generative AI with meticulous, manual "beak-sync" and puppeteering to achieve lifelike speech on a realistic bird.

The result is a witty, optimistic spot that converts attention into action and rallies viewers to help protect the planet, one small step at a time.

Built With

• adobe
• capcut
• elevenlabs
• hailuo
• higgsfield
• imagineart
• kling
• midjourney
• premiere
• runway
• suno