WTF - Where's The Food

Inspiration

We've started WTF few weeks back with the focus being reducing operational inefficiencies and improve customer experience inside a restaurant. We wanted the customer have an awesome experience and to spend a quality time in any restaurant. But seeing how things were shaping in China and Japan, we realised the need for a service that can make customers enjoy the essence of dining experience but through reduced touch points in a restaurant.

How we built it

With increasing operational costs, we thought that full stack contactless ordering is the way how restaurants can survive and improve their margins.

What it does

WTF enables the customer see the menu, order and pay using their own phone inside a restaurant.

Challenges we ran into

As it’s a consumer behavioural shift that we were looking at, we wanted the customer to access it easily, so we chose web application. But, it was challenging to build a web application as all data must be updated in real time in all screens, both at the customer end and restaurant end.

Accomplishments that we're proud of

We've been part of 500 startups accelerator and have received a good consumer interest across India and Japan for the product

What we learned

This application can improve operational efficiency of small and medium restaurants, thereby boosting the margins of restaurants, while parallelly improving the convenience of customers through a hassle-free experience

What's next for WTF - Where's The Food

We want to build a multitude of features and make it a full contact less experience for the users One of them has originated around the talk of social distancing. Seeing social distancing becoming a norm, which might be around for quite some time, we felt that same table ordering also should be handled in a way where diner should feel that they are in a group but still maintain the distance. That’s when we got the idea of enigma feature Enigma helps people to order together from the same table from their own mobile while still maintaining social distance.