This project was inspired by our love for big pop-culture franchises and the wild trend of “franchise beef” that suddenly took over the internet. While brainstorming, we realized we could turn that energy into something fun, creative, and unexpected—a rap track fully generated with Suno. Once the song came together, it felt natural to push the idea further and build an AI-driven music video around it.
At the time, AI lipsync tools were just starting to get good, and we were excited to experiment with them. We wanted to see how far we could take the technology and whether we could combine it with large, energetic scenes. One of the biggest challenges was dealing with character morphing in massive crowd shots, but with persistence (and a lot of troubleshooting), we managed to pull it off.
We were also on a very tight deadline—we had only three days to finish the entire video—which pushed us to stay focused, make fast creative decisions, and trust the process. Despite the pressure, the experience confirmed how much we enjoy this space.
We’re continuing to work on AI-driven music videos, and the next step is even more exciting: collaborating with real artists and bringing these tools into full-scale music video production. This project was just the beginning.
Built With
- higgsfield
- krea
- midjourney
- suno
- veo
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