Worth The Wait - AI Spec Commercial/Marketing/Advertisement

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Inspiration

With the release of Higgsfield Popcorn, I wanted to see if I could generate a short commercial with consistent characters and locations using a fairly quick to turnaround and short video-length commercial.

I wanted to see what Higgsfield Popcorn could do whilst also utilising the other tools Higgsfield has to offer such as Seedream, Kling and Flux Kontext.

Tools used

Tools used: Higgsfield: All visuals started out as images created using Higgsfield, either in the image tool or using Higgsfield Popcorn then animated using Kling 2.5 via the Higgsfield video tool

Elevenlabs Music - The music track was created using Elevenlabs.

Elevenlabs Sound Effects - ALL SFX and foley sounds are created using the Elevenlabs SFX generator.

Elevenlabs VO: The narrator is an Elevenlabs V3 creation. A calm, soothing female voice.

Adobe Premiere Pro - I have edited the entire video using Premiere Pro, as well as colour-corrected and graded it myself.

Challenges we ran into

I wanted to ensure the boy in the video is the same throughout. This meant a few regenerations and tweaking of prompts. But I also had to prompt using "young man" because Higgsfield kept cancelling my prompts when I asked for it to generate a "boy"

Tailoring prompts is a big part of gen AI and knowing what does/doesn't work and how to work around the difficulties to get the desired result.

Accomplishments that we're proud of

The consistency. I feel like it's the same boy and the same dog in every shot and that helps to sell the story and make it feel real. Also, because none of the characters speak, it meant I could utilise the photorealistic still images I was generating via Seedream and Higgsfield Popcorn and easily turn them into video that didn't necessarily scream AI.

Built With

• adobe
• adobe-premiere-pro
• elevenlabs
• english
• higgsfield
• higgsfield-popcorn
• kling
• seedream