Some interesting statistics regarding the use of the internet and social media: As of January 2021, there were 4.66 billion active internet users worldwide - 59.5% of the global population. Also, 50.64% of the 7.77 billion people in the world use social media. The average person had 8.6 social media accounts in 2020. And last but not least the countries with the most significant social media growth in 2019-2020 were:

  1. India, with 130 million new users joining platforms – equivalent to 9.6% of their total population.
  2. China (15 m)
  3. Indonesia (12 m)
  4. Brazil (11 m)
  5. Iran (9.4 m)
  6. USA with 6.9 million new users [Source]

Seeing this, we were curious about how this compared to the trust in financial institutions and worldwide bancarization. We found out that: China has the world’s largest unbanked population (with 225 million adults without an account), followed by India (190 million), Pakistan (100 million), and Indonesia(95 million). Indeed, these four economies, together with three others—Nigeria, Mexico, and Bangladesh—are home to nearly half the world’s unbanked population. [Source]

So having reviewed all of these we realized the following:

  1. There is a lot of information on the internet and social media that can tell a lot about a person.
  2. There are a lot of countries with low bank trust or just low bancarization because cash is still king in many regions.
  3. Even when there are a lot of people with a bank account, they might not have enough history to obtain a loan.
  4. Why not leverage the internet and globalization and create a platform where people who want a loan meet people who want to invest?

What it does


WorldLend is a peer-to-peer lending platform where anyone in the world can borrow and lend money. The main differentiator WorldLend has is that the risk model is not based on credit scores or history, but on the digital footprint.

Social Media

WorldLend analyzes several data points in the applicant´s social media (their job, their role, how long they have been in that role, for how long have these accounts existed, their interactions, their activity, etc), making this risk model applicable for anyone in the world.

Comfortable and personal

Investors will get the chance to diversify their portfolios with the levels of risk they feel comfortable with. Both the investor and lender can choose how to fund, how to pay, and how they want the disbursement of their money: Bank, Transfer or Cash.

How we built it

We realized that the Rapyd API could be very useful for both the collection and disbursement of the money since it has a worldwide presence and covers lots of payment methods, including local ones. For the mvp we used seon as the data provider.

Challenges we ran into

Some local payouts were hard to accomplish in the sandbox environment.

Accomplishments that we're proud of

Building this in an extremely short amount of time and most of all, coming up with an idea of a peer-to-peer economy that is borderless (or crossborder) blows our minds.

What we learned

We learned a lot about social media statistics and loans in general. Of course, we also learned how to use Rapyd APIs, how its product works, the payments reach and scope it has, and the ease of its dashboard.

What's next for WorldLend

This is just an mvp. This needs further work on the risk model and we want to leverage other third-party providers to enrich the data. Also, another thing to work on is how to make this compliant around the world.

Built With

  • back4app
  • rapyd
  • seon
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