When is a native iOS and Android application that makes planning tasks incredibly easy.
When is contextually aware thanks to its ability to hook into an infinite number of APIs. Need to get your car washed? Tell When and then our magic little algorithms look at the weather and decide which sunny day would be the best to do so. Want to fly out to see your family members? Tell When that you want to fly out to see them sometime in the next year and When will tell you the cheapest flights available.
When also works for picking a movie to watch and figuring out which sporting event will be the best one to go to!
When is built in a way that allows us to quickly add new tasks and bring in any number of APIs. Because of this When expands much further than what we have today.