WHAT'S LIVE

Main Page
For Merchants and Influencers
Map
Market information
Live streaming
Architecture Diagram

Inspiration

Covid-19 pandemic accelerated drastic changes in commerce industry towards contact-less lifestyle.
However, it is impossible for merchants especially in traditional markets to adopt new digital channels, as they are mostly in the elderly demographics with limited knowledge and experience with E-commerce.
So, we wanted to create a solution that can help expand offline traditional markets into digital world, and furthermore, connect them with tech-savvy digital experts.

What it does

WHAT’S LIVE is a collaborative solution where each player – merchants and influencers - can focus on what they do best: Merchants provide their regional specialty products, while influencers use their digital skills to live stream and promote those products to consumers and receive commissions based on their sales.
By successfully connecting small merchants with digital marketing experts (live commerce influencers), we can help merchants to expand their reach and presence online.

How we built it

Our solution is based on MACH technologies: Algolia, Cloudinary, Shop by, Vue.js, and live commerce solution Sauceflex.

Algolia: Algolia provides a powerful service in search and indexing. It helps customers to find products easier with speed.
Cloudinary: Cloudinary helps in building a programmable media environment and powerful digital asset management with amazing image optimization/transformation features.
Shop by: Shop by is cloud-native E-commerce solution in Korea. It provides its own Cloud service, CMS, and commerce APIs.
Sauceflex: Sauceflex is Korea's top live commerce solution. It provides easy-to-use live broadcasting and chat functionalities with front-end embedded player.

Challenges we ran into

We had a lot of ideas regarding the UI/UX and system mash-ups, but with limited time, it was difficult for us to narrow down the ideas and define the MVP. Also, we did not have enough time to figure out the details on the business model regarding the relationship between merchants and influencers.

Accomplishments that we're proud of

We were able to build this collaborative solution with 5 different applications in such a short timeline.
Also, we believe that our solution can truly benefit the small merchants not only in digital transformation itself, but also in the afterwards marketing aspects as well.

What we learned

It was truly amazing how easy and simple it is to mash up different MACH-based SaaS products to build our solution. We really got to understand the advantages of MACH technology allowing us to utilize the best-of-breed functionalities in each aspect.

What's next for WHAT'S LIVE

We hope to build a strong community and partnerships with local markets as well the online influencer networks to continuously scale out our solution. This will include developing partnerships and thorough business models that would benefit all participating players.
We also look forward to improve UI/UX with VR, AR, and live webcams, to provide more consistent omnichannel experience for consumers.

For best experience, please view our frontend using browser width 1440px.