Wegmans Kiosk

Title Page
Introduction
Overview
Advertisements
Promotions/Prizes
Recipes
Store Locator
Product Locator
Website - Home
Website - Find a Kiosk
Thank you!

Why Incorporate Kiosks?

We chose to incorporate Kiosks in the marketization of Wegmans in order to increase the visibility of the brand. By placing kiosks in high traffic areas around various states, we are able to target a wider range of audiences. Rather than basic advertisements leaving it up to customers to browse the Wegmans website online or make a trip to Wegmans location to find information on products, we plan to integrate this information within our Kiosks. By placing the kiosks in high traffic areas, individuals are offered the opportunity to use our interactive screens and investigate what Wegmans has to offer. By doing so, we hope to increase sales, promote Wegmans’ reputation and create awareness, putting us ahead of our competitors.

What it does

We understand that grocery shopping can be a dreadful chore in many individuals’ everyday lives. By incorporating kiosks and shopping information in regards to Wegmans, we hope to improve the experience of grocery shopping. We plan to increase customer satisfaction and efficiency by providing customers with promotional savings and information regarding all Wegmans locations, before they even arrive to the grocery store.

How we built it

Our project utilizes the Wegmans APIs to connect potential customers with Wegmans services. These services include meals & recipes, products, stores and aisles. The geo-mapping tech for locating stores and products combined with keyword search, makes for a user-friendly interface allowing customers to obtain information on what Wegmans has to offer.

What are the components?

Email Promotions

When customers sign up for email promotions on our interactive kiosk boards, they have the opportunity to spin the Wegmans wheel to win a coupon redeemable for their next Wegmans purchase. The coupon options we plan to incorporate include prizes ranging from 5% off to 25% off, $2 to $5 off or one half price item. By promoting savings, we plan to get more traffic in our stores. In addition, by signing them up for email promotions we hope to make life long customers by sending them regular deals that are going on in the store. Overall, we plan to attract customers with the marketization of saving associated with Wegmans.

Recipes

We plan to incorporate the feature of recipes on our interactive boards. Individuals who may be looking for a new dish to try, or simply just do not know what to cook for dinner can solve this problem by using our boards. In addition, if they have an idea in mind, but do not know how to create at it, they can use our search feature and find various recipes for their dish. We will include Wegmans’ specific items when promoting the recipes and give them the option to add the ingredients required to a shopping list. When completed our customers can email themselves their lists right off of our boards.

Store Locator

We implemented a store locator feature in our Kiosks so that customers can find the nearest Wegmans location for shopping. This is especially useful, as they can find a Wegmans that is on their commute route to and from their daily activities. We believe this feature will increase customer satisfaction as they can efficiently include a trip to Wegmans in their day.

Product Locator

We incorporated a product locator feature so that customers can find out whether Wegmans has the products they are looking for before arriving at the store. In addition, they can see which locations have the specific products they are looking for. This will allow customers to do all of their shopping in one place, rather than bouncing around from store to store. In addition, we believe this feature will be beneficial, because it will prevent customers from coming to Wegmans and potentially being disappointed if the product they are looking for is not available. This will increase satisfaction and efficiency in customer’s everyday lives.

Challenges we ran into

Due to technical issues, the coding for the project was not completed. Should we have had more time, this could be resolved, however in the place of a functioning program, we provided visual representations of how the kiosks and website work.

Accomplishments that we're proud of

Being able to come up with the Wegmans kiosk and visually represent it using our combined skills in adobe software in the short time-span of the hackathon.