• 

  Simple visualization in Microsoft PowerBI

Track 2: Intelligent SEO insights

Inspiration

My inspiration to join this hackathon was to apply data analytics in a practical, exciting way and learn something completely new. Before this, I had no idea about SEO optimization. The spark came when I searched my name on Google AI and surprisingly found my LinkedIn profile and intro ranked second! I became curious about how it appeared there, which led me to explore SEO. That’s why I chose Track 2, applying my data analytics skills to understand and analyze SEO in real websites.

Steps I Followed for Project Development

Following the Google Data Analytics Professional Certificate framework on Coursera, I applied these steps:

1. Explore – Researched different industries and their online presence.
   
2. Ask – Defined the goal: What insights can my project deliver?
   
3. Prepare – Collected data by analyzing e-commerce websites using reimagineweb.dev.
   
4. Process – Extracted key insights and prepared a structured Google Sheet for analysis.
   
5. Analyze – Compared website features and content patterns in Google Sheets.
   
6. Visualize – Created an interactive dashboard in Microsoft Power BI to showcase findings.
   
7. Share – Summarized insights clearly for actionable understanding.
   

✅ All completed solo!

About the Project

Two days before the hackathon deadline, the idea struck me: analyze e-commerce websites’ landing pages to understand what makes content effective. I researched website strategies, selected key metrics, collected data using reimagineweb.dev, extracted insights, and visualized them in Power BI. This process taught me how design, copy, and CTAs influence engagement and conversions.

How I Used Reimagineweb.dev

I analyzed the landing pages of multiple e-commerce websites to gather structured insights on CTAs, headlines, benefits, social proof, urgency cues, and trust elements.

What I Learned During the Hackathon

• Fundamentals of SEO optimization and website structure.
  
• How to extract actionable insights from website content.
  
• Applied data analytics end-to-end: from data collection to dashboard creation.
  
• Completed my first solo hackathon project!
  

Challenges I Faced

During data collection, some websites blocked access to reimagineweb.dev or required robot verification, which slowed down the process.

Key Takeaways

This project helped me combine my analytics skills with SEO understanding, delivering a practical, insightful tool to compare and improve website content.

Built With

• dashboard
• dataanalytics
• excel
• gimini
• googlesheets
• powerbi
• reimagineweb.dev