As individuals who come from different backgrounds, the foreign nature of Berkeley only seemed to make the transition to college more challenging than anticipated. In particular, it felt as if the number of local crime ("WarnMe") notifications that ranged from robbery to shooting only continued to increase exponentially. As residents of Berkeley, we have constantly felt a sense of fear and anxiety getting from one place to another. As the majority of our team identifies as females, we like many other women in the market research.
Our process started with preliminary market research to understand how the population of Berkeley felt about and dealt with the safety crisis that exists in Berkeley as well as other big cities in California. Through our research, we found that many women have felt significantly unsafe within the populations especially within the most recent year as crime rates continue to increase. After understanding the pain points of our target users, who are the residents of Berkeley, we decided to conduct data analysis on the correlation between crime reports in Berkeley and the number of light bulbs on each block. We did this by creating heat map visualizations to understand the density of crime in relation to the number of lightbulbs in the area surrounding the crime. We spent a chunk of time understanding how we can actually use the results of our heat map to create a tangible impact in the Berkeley community. We created an algorithm in order to assess the risk factors associated with different areas in Berkeley and ultimately used our heuristic to predict which blocks in Berkeley would be the safest to walk in.
Our Research and Stories!
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