VUSINESS [Business & Values]

Worldwide pandemics, crisis, globalization, climate change, child labour… In light of these threats and challenges we present Vusiness: Creation and management of companies based on values

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Inspiration

The Worldwide pandemic has strong impacted our planet. The global economy has suffered a serious crisis and rapid slowdown that has led to unemployment and a shortage of decent work, fundamentally affecting the most vulnerable sectors of society. In the current economic context, globalization significantly increases the unbalanced use of finite, non-renewable sources of energy, aggravating climate change as an unavoidable threat with potentially irreversible effects. With regard to child labour, children are currently subjected to the worst forms of it around the world, including sexual exploitation, domestic chores, work in mines, pyrotechnic fireworks factories and armed conflicts. At the same time, technological advances and their application to industry 4.0 and services entail a large negative impact on the job market, causing significant job destruction.

What it does

In light of these economic and social threats and challenges, this thesis presents a study and conceptualization of Vusiness [Business & Values]: A model for the creation and management of companies based on values.

How I built it

Methodologically it focuses on the use of three complementary techniques. The first phase comprised the exhaustive diagnosis of four bibliographic reviews focused on inclusiveness, sustainability, technology and communication. In the second phase, theoretical intentional sampling was used to select 50 professionals-experts (scientists and professors from different academic disciplines, businesspeople, entrepreneurs, managers and advisors from different business sectors) to participate in three semi-structured discussion groups combined with qualitative in-depth interviews to jointly conceptualize the Vusiness model and the Valometer, its main tool.

Challenges I ran into

The resulting tool consists of 50 criteria and indicators constructed scientifically and divided into the following 5 spheres: a) Identity, being committed to creating a more balanced society; b) Administration and management, aiming to promote more horizontal and collaborative management models in which the involvement and loyalty of suppliers, workers and customers is essential and decisive for companies; c) People, showing a commitment to awarding value to workers, promoting values such as joint leadership, teamwork, knowledge and training, equality, inclusion and conciliation; d) Sustainability, aimed at addressing and responding to climate change, and e) Technology, designed to facilitate the transition to processes of digitization and artificial intelligence development to improve citizens’ quality of life.

Accomplishments that I'm proud of

One of the basic initial challenges emerging from the Vusiness project is the transfer of knowledge on the five axes of education, entrepreneurship, business, governance and society in general. As a conclusion, the initial data obtained from these different axes suggest that Vusiness may constitute a useful model for facilitating business management with values and promoting sustainable, intelligent, open, democratic and inclusive companies, which must inspire the future.

What I learned

Business management with values ​​may provide a progressive and effective response to these problems, challenges and threats arising from globalization and economic and financial crises, the consequences of child labor, the irruption of technology and severe climate change.

What's next for VUSINESS [Business & Values]

The Vusiness revolution has only just begun.

Built With

  • teamwork
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