VSTA: Track 3

Inspiration

The inspiration behind VSTA was to create a fashion platform where users could share their personal style and find inspiration for their next outfit. The goal was to provide a streamlined and centralized platform that fosters collaboration and coexistence within the apparel industry. VSTA aimed to provide a platform where users could confidently share their outfit pictures without worrying about cluttering their personal feeds like Instagram or Facebook with pictures that aren't "main-worthy". By connecting with friends and influencers, users could discover new trends and find inspiration for their next outfit with ease.

Challenges we ran into

In the initial stages of ideating our app, we faced a challenge when deciding if the app will be a social media catered for a small circle of friends or if it will become an app for public influencing. Our uncertainty led for our app to have contrasting features that at times did not feel necessary or for us to add features that could have been omitted. After deciding to focus on catering to a closer friend circle, it became easier to find a clear direction for our app and build features that were only essential.

What is the problem your solution addresses?

Everyone has routines. In the mornings, there’s a certain regimen that we follow to fulfill that “morning routine”. Of course, these routines still require the daily decision making task– what to wear? It’s a habitual question, something that depends on the weather, the occasion and your social circle. VSTA is a mobile application to help people document their outfits, see what friends and influencers are wearing and discover inspiration for the user’s next outing. VSTA, referencing the term, “vista” in Italian translates to “view, sight”, demonstrating the ways in which users can share and see styling and outfit inspiration in a centralized and streamlined fashion. 

Why did you pick this solution, and how does

it address the problem? “Coexistence” is all about harmoniously integrating with your surroundings. For many students, “fitting in” in a community can start with the right “fit”. Fashion can often be a stressor because there’s so many options, but also a way to connect with others and express yourself. We chose this idea because we wanted to infuse our passion for fashion, AI technology and the connectivity within the apparel industry to show how clothing fosters collaboration with others. The give and take of sharing what you are wearing and deriving inspiration from others forges bridges between people around the globe with their physical textiles in an online manner. 

What's next for VSTA

We want to spread VSTA to college students and young adults all around the nation. Through them, we would also target younger and older generation and show them the various different styles of fashion they've never been exposed to before VSTA. We want to target an audience that is well known for their fashion and outfits, and allow them to influence teenagers and older demographics through word of mouth marketing. Sharing outfits is a big part of many people's identities and sharing our passions and emotions will truly take us one step closer to coexistence.

Built With

• figma