Inspiration

We wanted to build an application that centers around women in both the med-tech and fin-tech industry. We came up with VIRA because pregnancy and trying to conceive is a crucial part for any individuals starting a family, and with the recent state of healthcare it's import for everyone to be educated and aware of their own body.

What it does

VIRA is a readiness and support application for women trying to conceive or navigating pregnancy. It integrates three core features:

Financial Readiness Hub Users can set financial goals, compare insurance and birth options, and receive a financial readiness score that reflects preparedness for parenthood.

Health & Symptom Tracking Users log symptoms and receive personalized remedies and wellness recommendations based on their input.

Adaptive Fertility & Pregnancy Calendar For conception: tracks ovulation, cycle predictions, and estimated conception timing. For pregnancy: displays fetal development, growth milestones, and pregnancy progress.

Together, these features provide a comprehensive readiness score based on financial and health factors.

How we built it

We designed VIRA as a high-fidelity interactive prototype using Figma. Our process included:

  • Defining core user needs and pain points
  • Creating user flows and wireframes
  • Developing a cohesive visual system using soft pink tones and cherry blossoms
  • Designing interactive screens for financial tracking, health monitoring, and calendar features

We focused on user experience, accessibility, and clarity to simulate a real mobile application experience

Challenges we ran into

  • Designing a system that balances financial, health, and fertility features without overwhelming users
  • Ensuring the interface feels supportive and approachable rather than clinical

Accomplishments that we're proud of

  • Building a cohesive visual identity with a clear emotional tone
  • Developing a high-fidelity prototype that simulates real-world functionality

What we learned

  • How to simplify complex medical and financial information through UI design

What's next for VIRA

  • Developing the prototype into a fully functional mobile application
  • Implementing real health, financial, and calendar integrations
  • Conducting user testing with target users

Built With

  • figma
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