Inspiration
We wanted to build an application that centers around women in both the med-tech and fin-tech industry. We came up with VIRA because pregnancy and trying to conceive is a crucial part for any individuals starting a family, and with the recent state of healthcare it's import for everyone to be educated and aware of their own body.
What it does
VIRA is a readiness and support application for women trying to conceive or navigating pregnancy. It integrates three core features:
Financial Readiness Hub Users can set financial goals, compare insurance and birth options, and receive a financial readiness score that reflects preparedness for parenthood.
Health & Symptom Tracking Users log symptoms and receive personalized remedies and wellness recommendations based on their input.
Adaptive Fertility & Pregnancy Calendar For conception: tracks ovulation, cycle predictions, and estimated conception timing. For pregnancy: displays fetal development, growth milestones, and pregnancy progress.
Together, these features provide a comprehensive readiness score based on financial and health factors.
How we built it
We designed VIRA as a high-fidelity interactive prototype using Figma. Our process included:
- Defining core user needs and pain points
- Creating user flows and wireframes
- Developing a cohesive visual system using soft pink tones and cherry blossoms
- Designing interactive screens for financial tracking, health monitoring, and calendar features
We focused on user experience, accessibility, and clarity to simulate a real mobile application experience
Challenges we ran into
- Designing a system that balances financial, health, and fertility features without overwhelming users
- Ensuring the interface feels supportive and approachable rather than clinical
Accomplishments that we're proud of
- Building a cohesive visual identity with a clear emotional tone
- Developing a high-fidelity prototype that simulates real-world functionality
What we learned
- How to simplify complex medical and financial information through UI design
What's next for VIRA
- Developing the prototype into a fully functional mobile application
- Implementing real health, financial, and calendar integrations
- Conducting user testing with target users
Built With
- figma
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