- Emphasis on the healing power of the animal-human bond
- Numerous happy pictures of veterans with their pets
- Showcased how wide and great of an impact this organization has had on the lives of others
- The usage of blue shades on their current website
- To redesign the shade of the blue with lots of white space to create a sense of a clean and fresh look
- Have the current users of the website recall a similar welcoming sense
- The video shot by Dodo!
- The Dodo film crew's visit to Cates Farm
- Provided a great perspective into the caring nature of the organization
- Served as a unique element that I knew I must highlight on the website
- Inspired the creation of the home page
- Target audience: NC Triangle Community
- From the home page, I wished to introduce to the audience just how much their involvement, donation, and support mean to dozens of veterans a part of this program
- Focused on what the website is lacking right now in terms of grabbing this audience's attention: aesthetically pleasing visual and digital layout!!
- Inspired to have each page with a white background to maintain the clean open space while focusing on a single color to serve as one of the primary color guideline selections for the website: light/baby blue.
What it does
- Cultivates an enriched welcoming sense to the Vets to Vets United community
- Provides a captivating new logo design for the website, which is also applicable to be used on other marketing formats such as merchandise
- Highlights real-life examples of members of the Vets to Vets United family, noting the key importance of supporting the connection between a veteran and a dog
How we built it
Using Wix! Starting from the home page and working towards the right elements of the menu bar, I based each page to follow complementary branding guidelines -- paying attention to the font, color choice, page layout, button interaction, and more.
Challenges we ran into
- The previous website lacked a strong sense of web flow. As a result, I set the goal of finding a solution that allowed a coherent transition between pages while being easily accessible to "learn more," "contact us," and "order a t-shirt."
- One of the user constraints of their current website was a lack of discoverability. As a user, it was hard for me to follow the information architecture. This was due to overwhelmingly long drop-down menu options and a lot of repetition- especially when the title of the drop-down menu was repeated as one of the options in the list
- Secondly, the website was lacking inconsistency in color, font choice, and page layout. For example, the buttons for donating, volunteering, and ordering a t-shirt varied in not only color but also style, size, and location! Therefore, I sought to have one uniform shape and type of button style while categorizing the color versions based on the functionality of the button. I maintained a similar all-white style for the three main home page buttons while doing a black hover button for "learn more" options.
- Thirdly, the website was also lacking its consistency in media screens. When used on a smaller screen like a phone, the quality of the user experience decreased greatly. Therefore, another challenge was to adjust our website flow fitted to a much smaller screen layout.
Accomplishments that we're proud of
- Being able to time manage and work with a mental checklist successfully, keeping even the small eye-catching design detail imperfections to rectify.
- Designing a logo that I'm proud of! Regardless of the time crunch, I am proud that I was able to bring my vision to life
- Finding a complementary system of color, layout, and font to shape and bring together the flow and user interaction accessibility of the website
What we learned
- I learned how to export a prerecorded video, edit, refine/crop, and include it as an introduction to the home page
- How to import my own fonts to Wix
- Sometimes less is more! While redesigning, I came to the realization that most of the pages especially under the "Donate and Support" drop-down, could be simplified into a single page. Therefore, to keep a clear and concise voice for the website, I aimed to use shorter versions for titles and buttons and categorized similar content into groups under a more general title of "Get Involved"
What's next for Vets to Vets United Website & Branding Redesign
- An addition of an icon/"mascot" representative for the brand
- If I had more time, I would have loved to sketch up an illustration of a cartoon dog/icon to add to the new logo
- Furthermore, with blue being one of the primarily consistent colors of the website, I would aim to also incorporate it into to logo.
- More development in upcoming events -- by including a functional calendar
- Addition of a weekly blog that would host the current "news & announcements," "quarterly newsletters," and "stories of hope" in one united location -- filtered into their own categories