According to Experian, stolen personal information being sold is at an all-time high, up 40% from last year, and up a staggering 300% from the year before.
When target lost control of some credit card information, their sales crashed by nearly half.
A business can spend years building a brand and loyalty. If their customer database is hacked, their business, trust, brand and reputation can be destroyed in mere minutes.
Now, with ObjectRocket by Rackspace and a new paradigm, a new way of thinking about encrypting and protecting private, personal information – valuable business data can become virtually unhackable.
Here’s how: Imagine you give me your private information, and I write it on a piece of glass.
Then I shatter it into hundreds and thousands of pieces. Then I take each piece and independently encrypt it.
Now imagine a bad guy steals the pile of broken glass. He takes a piece, brute force decrypts it, and finds the number 4. He has no idea what it is, where it goes, or what it belongs to. It's worthless information. Now let’s say we brute forces another piece and gets the letter J. Worthless.
To demonstrate this I've created an online store, and we see the user getting ready to check out.
I saved the information two ways, one traditionally. You will see one big file. Lets say it gets stolen and decrypted, and they get – Jackpot.
In the fractured folder, you will see it stored in fractured format.
You can see it's unordered, and unstructured. Shards of glass. Let's brute force decrypt one.
ObjectRocket from RackSpace can now protect your business information from both outside and inside attacks.
Each shard is encrypted with independent keys. Making it an impossible brute force task.
With Fractured, no keys are ever recorded, there is NO KEY STORE. So there is nothing to steal. There is nothing for an insider to sell, steal, or reveal.
It is computationally faster than traditional private/public key pair systems.
It can be inserted as a layer, so completely transparent to developers, and silently protects valuable data at rest.
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