UofT BizTech Association

Building the next generation career accelerator for business students in tech.

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Product Overview

UofT BizTech is a student-run product ecosystem designed to educate, connect, and empower students pursuing business roles in technology. Through events, mentorship, content, and community, the club helps students gain clarity, confidence, and career readiness — and evolves continuously to meet the changing demands of the tech job market.

Problem Space

Students struggle with a clear pathway into business roles in tech. Research shows that:

  • 41 percent feel unprepared for PM, consulting, and strategy roles
  • 79 percent lack access to meaningful mentorship
  • Over 50 percent report imposter syndrome when navigating career decisions
  • Universities are not keeping pace with AI-driven changes to modern business roles

Students need structured learning, relatable mentorship, and a community that demystifies business + tech careers while preparing them for a rapidly shifting job landscape.

Key Outcomes

  • Delivered high-impact programming with 600+ registrations
  • Built a digital community of 1,600+ followers and 50,000+ impressions
  • Led and scaled a 17-person executive team
  • 80 percent of senior executives secured top internships or full-time roles
  • Established brand, GTM, partnerships, and execution systems used in future years

My Role

As Co-Founder, I defined the vision, operating model, and value proposition; built the team and systems; and led execution across marketing, events, business development, and community. From 2025 onward, I supported the organization as Strategic Advisor — shaping long-term direction, developing leaders, and helping establish a modern, AI-aware operating model.

Product Ownership

  • Created the founding roadmap, KPIs, portfolio structure, and brand identity
  • Designed program pillars: education, mentorship, community, and industry engagement
  • Established digital presence: website, newsletter, Slack, social platforms
  • Later, guided the evolution into a future-focused organization aligned with AI-age skills

Execution

  • Researched student pain points and created personas that shaped our program design
  • Built recruitment, mentorship, and educational event systems
  • Launched digital channels and ongoing content cycles
  • Delivered GTM campaigns that rapidly grew visibility and membership
  • In later years, advised on AI-enabled systems for OKRs, recruitment, operations, and industry activation

Leadership

  • Recruited and led a high-performing executive team
  • Built organizational rhythms (KPIs, weekly syncs, retros, planning sessions)
  • Mentored future leaders and established a strong alumni network
  • As advisor, strengthened continuity, governance, and strategic clarity during leadership transitions

4. Discovery

  • Identified student needs across clarity, confidence, skills, and career exposure
  • Mapped learning journeys for early- and late-stage students
  • Analyzed gaps in available campus resources and competing clubs
  • Integrated emerging 2025–26 insights around AI, agents, and new hybrid business roles

5. Solution

A multi-year, student-centered product ecosystem combining:

Core Deliverables (Founding Years)

  • Mentorship program
  • Recruitment and skills workshops
  • Industry panels and networking events
  • Guides, posts, newsletters, and community spaces

Evolved Focus (2025–26 Strategy)

  • Future-proof learning (AI tools, workflows, and role readiness)
  • Industry activation through case competitions and simulations
  • Career empowerment through alumni and partner networks

6. System / Architecture View

The operating model matured into:

  • Strategic Leadership Layer: Long-term direction, OKRs, vision
  • Execution Layer: Portfolio teams (BD, Events, Growth, Finance) functioning like product squads
  • AI-Enabled Systems: Recruitment automation, OKR dashboards, partner management workflows
  • Alumni Network: Advisors placed across major tech and consulting firms supporting mentorship and events

My role spanned designing the foundation and later shaping the evolution of these systems.

7. Execution & Delivery

  • Delivered high-quality events, mentorship cycles, and educational content
  • Built brand identity and GTM presence across digital platforms
  • Launched scalable processes enabling the club to operate and grow year over year
  • Advised on the 2025–26 strategic direction, ensuring continuity, clarity, and modernization

9. What I Learned

I learned how to build and scale an org ecosystem end-to-end: defining vision, building teams, designing user journeys, establishing operating systems, and evolving strategy as market conditions change. This experience strengthened my product leadership, community design, GTM strategy, and ability to guide organizations through multi-year growth.

Built With

  • go-to-market
  • instructional-design
  • wix
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