Untitled

Inspiration

Being a Product Marketing Manager at Google/ YouTube for 2 years and having the experience of leading ads marketing at Google Taiwan, I have realized there's a constant discussion of how a branding-driven company can lean more into performance and how a performance-driven company can lean more into branding when it comes to marketing. It seems that there's a huge opportunity to close the gap if there is a platform that can lean on both sides and provide the most relative information a customer wants.

In the meantime as a very old Gen Z or a very young Gen Y who is digital native and familiar with online shopping, I find out that most of the e-commerce nowadays are still the same as what it was years ago. It didn't follow suit with what the booming social/ video trends are and there is constant discussion of how to e-commerce being "too traditional" especially in the fashion sector.

My brother, Calvin Chin, who happens to be a fashion designer and aspiring to start his own fashion brand as an entrepreneur also notices the need of revolutionize the industry and we decide to work together with our insights and the story beings!

What it does

A content-driven social commerce platform aiming to create the seamless experience from branding to performance

How we built it

By proto.io

Challenges we ran into

Tech person is sick during Hackathon

Accomplishments that we're proud of

Finishing this project in a very short period of time

What we learned

It's not hard to demo the prototype with people; understand a market gap is more important than just do things for the sake of doing things

What's next for Untitled

Get into YC, get funding and put the prototype into MVP and start modifying it base on user experience and VCs.

Built With

• proto.io