How Unlimited promotes environmentally conscious trading:
Looking back, we didn't make this clear enough in our presentation, but the goal of Unlimited was to make an environmentally sustainable (carbon-friendly) on-chain order book exchange, which is only possible using Hedera's technology. We are in direct competition with other decentralized exchanges on other blockchains but are unique as we provide an efficient limited order book (instead of an automated market maker) and environmentally conscious trading (due to being on Hedera and due to the efficiency of the protocol). We mentioned this in our video but didn't have time to dive into the details of how we were improving DeFi by making it cleaner due to the 2-minute time window we tried to stick to for our presentation.
DeFi is an innovative sector that is driving a lot of growth in the Web3 area, but current blockchain solutions are damaging the environment. Our goal was to make a product that users are clearly interested in (decentralized exchanges) and benefit from (due to lower trading fees and fast settlement provided by Hedera) and make such a product magnitudes more environmentally safe than the current popular alternatives.
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