We chose the RBC challenge. For inspiration, we analyzed RBC Wallet and competitor applications. And empathizing with research respondents.
What it does
Allows users to link their RBC accounts to virtual UniTrack cards to track and split shared expenses within households or groups. Tracks group expenses so that all members are accountable for their share of the expenses. Notifies users about payments, so that awkward conversations chasing bills aren’t needed.
How we built it
We started with a survey and secondary research to get a better understanding of the problem space. We also conducted competitive analysis to see what was being addressed and what unique value we could provide. We used AdobeXD to create the prototype and used tools like Figma and Canva to collaborate and ideate.
Challenges we ran into
Narrowing down our big list of features we came up with during our ideation process was probably the most challenging and time consuming step. We decided that breaking down the challenge statement and choosing features that would best tackle the main pain points
Accomplishments that we're proud of
Through vigorous user research and analysis, we were able to respond to the most urgent pain points that were unaddressed with existing apps available in the market.
What we learned
Rapid ideating and iderating in the hackathon space is very different than what we’re used to. Having to be more lenient and focusing on super specific challenges helped us be more creative.
Our next steps for UniTrack would be to implement machine learning to offer custom budgeting solutions, and to make the service more accessible. We'd like to offer physical UniTrack cards as an additional option. Lastly, we plan on bettering transaction visualizations + spending trends to encourage accountability in bill payments.