We at "Underwägs" would like to make our contribution in the current crisis situation and solve a problem that affects all market participants and citizens alike. How can we manage to use public places and shops safely and reduce the risk of infecting ourselves or others? We also thought about how to bring together the federal government, local businesses, volunteers and every citizen so that they can work together to best deal with the current situation. "Unterwägs" brings together the problems of these stakeholders and builds a bridge in form of a holistic solution between them. If the population can move around in a better-informed way and thus "flatten the curve", then this will lead firstly to the fact that public places can be visited earlier again and secondly that queues at certain Shops or crowded parks can be avoided. In other words, if we encourage people to act on their own responsibility, everyone benefits: the federal government, which does not have to take more stringent measures, and local companies, because they can also do something good with "Underwägs". They will then be able to benefit from the fact that users will be able to go shopping at the shops when it is possible again (quick start after the crisis) and go there to get their benefits/discounts what is based on our established "Be a hero, be a sloth"-Reward System (short: you get points when you follow recommendations and if you are not going into crowded red areas). We also promote civic involvement, for example by allowing volunteers to help with telephone service via our platform. Here older people who do not have a smartphone, for example, can obtain risk assessments and recommendations. Ultimately, however, all stakeholder benefit because they can make decisions about which places to avoid on a solid basis. What could also be valuable after the crisis in cases like rush hours.
What it does
Underwägs provides users with occupancy rate data so they can take informed decisions upon where to go without running into crowds and spreading the virus. This is incentivised with a reward system that in turn benefits local businesses. So users get points when they are staying in their home area or are going to places in the green area (so at times, when it is not crowded and we recommend them). If the area is shown as yellow the amount of points is decreasing and when it is red no points will be given, since the area is crowded and keeping social distancing is difficult. Here you can see the processes of how it works and which options the user has (Parts of the customer journey):
- When searching for destination, users get access to heatmap
- The heatmap is based on real external data and shows the crowdedness of the destination
- Users are incentivised to take informed and responsible decisions through virtual points
- Access to this service is possible without registration
- Virtual points are part of a ranking system which is based on the users’ progress
- Virtual points can be redeemed with real rewards: vouchers and coupons from local businesses
- Elderly without access to the app can get the risk assessment via call service
- Data privacy is important for us: we do not collect users’ data and we only use masked data
How we built it
2 teams worked several dasy on it. A business teamand a IT-team. After a countless amount of calls, coding and number cruncing of the busienss case "Underwägs" was born. More information about the code you will find under the added github-link. More details about the business case can be found in the Presentation.
Challenges we ran into
We use currently free source data from Google and get good results. However to validate the data and to keep the information up-to-date we are currently trying to get accumulated data of telecommunication providers. This is one of the key challenges we have at the moment to further improve "Underwägs".
Accomplishments that we're proud of
That we have been awarded and to get a funding from VersusVirus for Underwägs. To have a first wirkling prototyp, running on actual real data which seems to works smoothly. To our Marketing concept, since we think that a good customer journey is very important, if someone uses an application at the end - and this is the main goal. "Underwägs" should be used by the citizens, since the social and economical impact is increasing with the user base.
What we learned
To set up a framework for motion data, how to work in such a big team efficient together and how to produce compact mock-up-videos.
What's next for Underwägs for EU
To get the mentioned data from telecommunication firms. When we get them from various states troughout Europe we could make the app accessable to whole Europe in a even more accurate way (also if it would also work already based on google data). To get fundings to work on the frontend and to validate the backand. Starting the marketingcampaign "Be a hero - Be a sloth" to increase the user base