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Retail Therapy May Just Be That...Therapy
Inspiration
I wanted to tap the exponential experiential The way we regard buying things And tap into 26 billion a year views of unboxing experiences...as well as a little retail therapy is just that "Therapy"
What it does
just a visual offering of what it must feel like in some small way of being hooked on shopping and opening up something new
How we built it
It was built with Kling AI and Google Veo 3 (aswell as Wavespeed for Imagery) for the majority of shots edited on Da Vinci Resolve as well as colourized, voices done with ellevenlabs, Made with a Series Self Engineered jsons prompted
Challenges we ran into
most of the problems that we had were to do with getting consistent iterations and timings Umm we ran into a couple of problems because it was such a small explosion concentrated in a small space We had trouble of where the items would actually drop and how long they would actually be in the air So that you could actually see the branding and the messages and also the items we had specific problems in the placement but we managed to sort that out with specific prompt editions
Accomplishments that we're proud of
I'm quite proud of the how we created it There is just the two of us, myself and my partner who's my wife And we worked out a specific pipeline first it was most important to establish the meaning of the art and that each element I had a origin in fact such as the idea of the 26 billion views of unboxing the biological effects of Shopping and Opening New presents We researched all that and distilled it into an ad An unusual approach but it worked
What we learned
what we learned if it doesn't work the first time try try try again
What's next for Unbox your Passion
I'd like to work on single shot single scene putting all the work into a Json prompt and being able to capture not only the message action and brand but within one shot storytelling And then obviously whatever titles we could just drop in.
Built With
- kling.ai
- reve
- veo3
- wavespeed.ai
