Umamii

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  Style Guide

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  Ideation/Planning

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  User Flow

Track One

The Problem

Travelers frequently face challenges when selecting restaurants in unfamiliar locations. Traditional platforms like Yelp or Google provide extensive lists, leading to "choice overload", where too many options result in decision fatigue, stress, and dissatisfaction. Users often spend excessive time reading through numerous reviews, comparing ratings, and navigating cluttered interfaces, only to feel uncertain or frustrated by their final decision. This process not only consumes valuable travel time but also detracts from the overall enjoyment and spontaneity of exploring new destinations and immersing oneself in local culinary culture.

The Solution

Umamii addresses these issues by transforming restaurant discovery into a streamlined and personalized experience. Inspired by popular dating apps, Umamii adopts a swipe-based matching mechanism, presenting one curated restaurant suggestion at a time. Each restaurant is showcased through visually appealing profiles that include essential information such as ratings, user reviews, and pictures. This design significantly reduces decision fatigue, enabling travelers to quickly and confidently make dining choices aligned with their personal preferences. By simplifying the selection process, Umamii enhances travel experiences, empowering users to effortlessly discover authentic local cuisine without distraction.

Built With

• figma
• icon8