Trust Your Food

Voice-first local farm marketplace — farmers list by talking, consumers shop with AI, orders deliver via optimized group routes. Real transparency, real logistics, real impact.

Comment

Inspiration

I was raised on a farm. My father is a farmer. I watched firsthand how hard it is for small local farms to reach customers directly — not because the food isn't good, but because the infrastructure doesn't exist.

There's a farmer 12 miles from New Haven raising pasture chickens with no antibiotics and no pesticides. Meanwhile, the chicken at your grocery store was likely raised on feed sprayed with glyphosate, kept in confinement, then washed in chlorine before packaging — and labeled "natural." That word has no legal definition on a food label.

The food system is not transparent. It was never designed to be:

  • Glyphosate (Roundup) residue has been detected in oat cereals, wheat bread, and even products labeled organic
  • Antibiotics are used in roughly 80% of conventional livestock operations
  • "Natural," "humanely raised," and "pasture-raised" are largely unverified marketing claims
  • Over 90% of US corn and soy is genetically modified

And the local supply already exists — we just can't access it:

  • 90% of Americans could be fed entirely by food grown within 100 miles of their home (UC Merced, 2015)
  • There are 1.9 million family farms across the US — yet farmers receive only 15.9 cents of every food dollar spent (USDA, 2023)
  • 39 million Americans live in low-income, low-access food areas more than 1 mile from the nearest supermarket (USDA, 2022)

The food is there. The farmers are there. What's missing is the infrastructure to connect them — with real transparency, real trust, and logistics that actually work economically. I built it.

What it does

Trust Your Food is a complete farm-to-table infrastructure platform built around one insight: the barriers are different for farmers and consumers, and you have to solve both sides.

🎙️ For farmers — removing the tech barrier entirely [ElevenLabs + Lava API + Personal AI Agent]

Local farmers specialize in farming, not computers. But they likely have a smartphone. I wanted to take the thought process out of how to get products onto a marketplace — so I built a voice AI agent that does everything through a single conversation.

The farmer taps one button. An AI agent asks questions in a warm human voice powered by ElevenLabs TTS, listens via Web Speech API, and interprets natural language through Claude AI routed via Lava API gateway. "My farm is called Hillside Farm" becomes "Hillside Farm." "I've got about 20 dozen eggs give or take" becomes "20 dozen." The agent suggests pricing based on similar products already on the platform. At the end it reads the full listing back and asks for confirmation before publishing. Done in under 2 minutes. No laptop. No forms. Just talk.

When orders arrive, the farmer gets an instant email and SMS notification with the product, quantity, delivery window, and customer address. They never need to open a laptop.

🔍 Trust Score Engine [Personal AI Agent + Societal Impact]

Every farm gets a 0-100 trust score based on four components: profile completeness (20%), farming practice transparency (40%), fulfillment reliability (30%), and community ratings (10%). Consumers can click any score for an AI-generated plain-English explanation powered by Claude via Lava API. Filter for no antibiotics, no pesticides, no GMOs, no glyphosate — and see exactly which farms meet your standard.

🤖 Farm-to-Table AI Shopping Agent [Personal AI Agent + Lava API]

Consumers type what they need in plain English — "I want to make roast chicken for 4 people" — and the AI agent writes a recipe using available local ingredients, maps each item to the highest-trust farm that carries it, and fills the basket in one click. All AI calls routed through Lava API gateway.

🚚 Two-Tier Last-Mile Logistics [Societal Impact]

For consumers, the challenge is how to actually get the products. I created two delivery channels:

Direct Delivery ($8.99) — dispatches immediately via DoorDash Drive for same-day delivery. Convenient and on-demand.

Group Delivery ($2.99) — a scheduled delivery where one driver coordinates multi-stop pickups across multiple farms and delivers to multiple customers in a set window. The cost splits across the batch. This is what makes local food economically viable at scale — one driver, multiple farms, multiple customers, shared cost. This delivery model has never existed for local food before.

The logistics dashboard shows real-time order batching, route optimization across farms, and one-click dispatch to DoorDash Drive or Uber Direct.

🗄️ Data Infrastructure [MongoDB Atlas]

All farm profiles, products, orders, trust scores, and delivery routes are stored and queried in real time using MongoDB Atlas. The trust score engine, price suggestion engine, and logistics batching system all run against live MongoDB data.

🌐 Domain [GoDaddy Registry]

Trust Your Food is live at trustyourfood.farm — registered via GoDaddy Registry during this hackathon.

How I built it

React + Vite frontend, Node + Express backend, MongoDB Atlas for the database, Claude AI routed entirely through Lava API gateway for voice interpretation, trust score explanation, and the shopping agent, ElevenLabs for natural human-sounding text-to-speech, Web Speech API for speech recognition, DoorDash Drive API for dispatch integration, and Nodemailer for real-time farmer email notifications.

Challenges

Getting the voice agent to interpret natural speech correctly was the hardest part. Every speech response runs through an LLM interpretation layer via Lava API before processing — extracting clean structured answers from natural conversational speech. "My farm is called Hillside Farm" needs to become "Hillside Farm." Getting the silence detection right so the farmer isn't cut off mid-sentence took several iterations. Building the two-tier logistics system so that group delivery orders batch correctly by geography and delivery window required careful backend architecture.

What I learned

Tech navigation is the initial barrier for most local farmers unless they're running a large operation. They specialize in farming, not computers. I wanted to take the thought process out of how to get their products onto a marketplace and figure out the delivery logistics — so I used an AI agent to allow one-touch voice to walk them through their entire profile and product listing. Then any orders are pushed directly to their email and phone. No app to check. No dashboard to monitor. Just farm, and get notified.

On the consumer side, the last-mile logistics problem is what kills every local food platform. Group delivery solves it — the unit economics finally work for the first time.

What's Next

  • 💳 Stripe Connect — Automatic farmer payouts. Platform takes 8% fee, farmers receive 92% directly to their bank account on every order
  • 📱 Twilio SMS — Real-time text notifications to farmers at scale
  • 🗺️ Expanded delivery zones — Regional expansion beyond New Haven
  • 🏚️ Food desert targeting — Route optimization to serve underserved communities
  • 🔐 Auth0 — Full authentication for farmer and consumer accounts
  • 📦 QR traceability — Scan any product to see its full farm journey
  • 🌾 Weekly basket builder — AI-curated weekly boxes from local farms
  • 🚜 OR-Tools route optimization — Full logistics optimization at scale

Built With

Share this project:

Updates