truloop - AI Native Social App

Inspiration

After building NAVER BAND to 20M users within less than 2 years, founder Suman Park noticed a global shift away from public posting toward private sharing. He envisioned that the everyday act of four friends meeting for a meal and conversation could be transformed if AI helped from scheduling the gathering to creating a recap afterward — making it possible to popularize an AI-powered social app specialized for small-group meetups.

The goal was to create a safe, private, yet personal space where small groups can gather, share, and design memories together.


What it does

Problem
People juggle hundreds of group chats but only meet a few groups regularly. According to surveys, 79% use collaboration tools, yet 41% still struggle with coordination.

Solution – truloop solves this with:

  • Scheduling → Loops: AI assistant organizes group plans, collects availability, and generates a D-day card with calendar integration.
  • Private photo space: Each member can contribute and also remove photos that include their own face for safety.
  • AI-powered creativity: One-tap poster templates and auto-generated Loop Stories.
  • Personalized memory design: Each member sets their own Loop cover, reflecting their perspective.
  • Cross-market support: Localized in Korean, English, and Japanese; available in KR/US/JP stores.

How we built it

Tech stack:

  • Swift (iOS), Kotlin (Android), React Native (shared UI)
  • Firebase (auth, storage), AWS (media + AI services)
  • Firestore (real-time sync), PostgreSQL (wallet & entitlements)
  • RevenueCat (subscriptions & consumables), OpenAI + custom ML (AI posters/stories), Kakao API (invites), Google Calendar/iCal integration

Monetization model:

  • LPY coins (consumables): pay-as-you-go for AI services.
  • Premium subscription: unlimited loops/scheduling, original uploads/downloads, subscriber-only templates, + 1,000 LPY monthly stipend.
  • RevenueCat is used as the backbone for subscription + consumable management across iOS and Android.

Challenges we ran into

  • Synchronizing entitlement logic across iOS and Android while keeping UX consistent.
  • Designing adaptive paywalls for different markets (KR/US/JP).
  • Creating and syncing LPY (internal currency) was difficult due to lack of prior experience in virtual economy design.
  • Managing automated monthly LPY grants and wallet balance logic.

Accomplishments that we're proud of

  • Successfully synchronized entitlement logic across iOS and Android.
  • Automated monthly LPY grants and wallet balance management.
  • Integrated adaptive paywalls across different markets (KR/US/JP).
  • Learned about RevenueCat’s Virtual Currency feature, which was a perfect fit for us. By adopting it, we dramatically reduced development time.
  • Validated that leveraging well-provided SaaS is advantageous for early-stage products, saving both time and complexity.

What we learned

  • Cross-platform monetization is possible with careful entitlement + consumable design.
  • AI-native social apps thrive when safety and personalization are prioritized.
  • RevenueCat’s centralized setup allowed testing offers and prices across markets efficiently.
  • Trust features (like face-based photo removal) are crucial in private sharing contexts.
  • Well-designed SaaS solutions (e.g., RevenueCat Virtual Currency) can accelerate early-stage product development.

What’s next for truloop

Shipathon demo focus:

  • Remote-config paywalls & offers by market.
  • Automated LPY grants with engaging in-app moments.
  • Restore purchases seamlessly across devices/platforms.
  • Link revenue dashboards with in-app creation behaviors.

Future expansion:

  • Deeper AI-powered travel/leisure flows.
  • Scale to a global audience starting with the US.
  • Continue refining monetization experiments to drive sustainable growth.
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