Trollect

Trollect was inspired by the unwritten social rule of returning shopping trolleys and the social tension surrounding it. Through interviews, online ethnography and thematic analysis, we identified barriers such as distance, low motivation and differing perceptions of responsibility. We designed Trollect to encourage trolley returns through location guidance, positive prompts and incentives, shifting the experience away from social judgement towards positive motivation and shared responsibility. Our biggest challenge was encouraging returns while recognising that some users face genuine barriers. Moving forward, we aim to test and refine Trollect in real-world shopping environments.

Built With

• canva
• figma