Inspiration
Tribe started from a very personal place for me.
I wasn’t trying to build “another productivity app.” I was trying to solve a real, annoying, everyday family problem:
"Why does running a home feel like a full-time project manager job for parents?"
- Chores needed reminders.
- Events were missed.
- Groceries were chaotic.
- Memories were never written down.
Everything lived in WhatsApp chats, notes apps, calendars, and people’s heads.
There was no single system for how a family operates.
That’s where Tribe came from the idea that a family needs an operating system, not more apps.
What it does
Tribe is a shared digital hub where families:
- Assign chores with points (so kids feel ownership)
- Track events everyone can see
- Create grocery list based on contents in your fridge/describe an occasion you are having
- Manage grocery lists together with the help of AI
- Auto calculates and track calories and protein in each food item you consume
- Preserve family memories through memoirs
- Use AI help inside the family context
It replaces 5–6 scattered tools with one calm, shared system.
- Less nagging.
- Less mental load.
- More clarity.
How we built it
I leaned heavily into AI-native building.
- Antigravity helped me turn prompts into working UI and flows
- Stitch by Google helped me design and refine the UI screens visually
- Gemini is also integrated inside the product for groceries and AI chat
- Firebase is used as backend
- Gemini Veo 3.1 was used to create our product demo video
Instead of spending weeks on design iterations and static mockups, I described what I wanted → refined → shipped.
Challenges we ran into
- Getting the UX to feel calm: It’s easy to make a dashboard. Hard to make something that feels peaceful for families.
- Handling multiple roles: Parents, kids, grandparents, all using the same system differently.
- Avoiding feature bloat: I had to constantly ask: Does this reduce mental load, or add to it?
- AI overuse vs AI usefulness: I didn’t want AI for the sake of AI, only where it genuinely removes effort (groceries, chat, summaries).
Accomplishments that we're proud of
- Turning a messy family problem into a clean, usable system
- Designing a memoir feature that feels emotional, not technical
- Building most of the UI through prompts and iteration instead of traditional design cycles
- Creating a full product demo using Gemini Veo instead of a manual video shoot
- Keeping the product simple despite having multiple features
What we learned
- The real problem is coordination, not productivity.
- AI tools can drastically speed up building, if you know exactly what you want.
- The hardest part is not building features, but removing noise.
- Good UX for families feels invisible.
What's next for Tribe
- Smarter AI that understands family context better
- Better leaderboard and reward systems for kids
- Making memoirs richer and easier to contribute to
- Polishing the onboarding so families “get it” in minutes

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