Inspiration

Tribe started from a very personal place for me.

I wasn’t trying to build “another productivity app.” I was trying to solve a real, annoying, everyday family problem:

"Why does running a home feel like a full-time project manager job for parents?"

  • Chores needed reminders.
  • Events were missed.
  • Groceries were chaotic.
  • Memories were never written down.

Everything lived in WhatsApp chats, notes apps, calendars, and people’s heads.

There was no single system for how a family operates.

That’s where Tribe came from the idea that a family needs an operating system, not more apps.

What it does

Tribe is a shared digital hub where families:

  • Assign chores with points (so kids feel ownership)
  • Track events everyone can see
  • Create grocery list based on contents in your fridge/describe an occasion you are having
  • Manage grocery lists together with the help of AI
  • Auto calculates and track calories and protein in each food item you consume
  • Preserve family memories through memoirs
  • Use AI help inside the family context

It replaces 5–6 scattered tools with one calm, shared system.

  • Less nagging.
  • Less mental load.
  • More clarity.

How we built it

I leaned heavily into AI-native building.

  • Antigravity helped me turn prompts into working UI and flows
  • Stitch by Google helped me design and refine the UI screens visually
  • Gemini is also integrated inside the product for groceries and AI chat
  • Firebase is used as backend
  • Gemini Veo 3.1 was used to create our product demo video

Instead of spending weeks on design iterations and static mockups, I described what I wanted → refined → shipped.

Challenges we ran into

  • Getting the UX to feel calm: It’s easy to make a dashboard. Hard to make something that feels peaceful for families.
  • Handling multiple roles: Parents, kids, grandparents, all using the same system differently.
  • Avoiding feature bloat: I had to constantly ask: Does this reduce mental load, or add to it?
  • AI overuse vs AI usefulness: I didn’t want AI for the sake of AI, only where it genuinely removes effort (groceries, chat, summaries).

Accomplishments that we're proud of

  • Turning a messy family problem into a clean, usable system
  • Designing a memoir feature that feels emotional, not technical
  • Building most of the UI through prompts and iteration instead of traditional design cycles
  • Creating a full product demo using Gemini Veo instead of a manual video shoot
  • Keeping the product simple despite having multiple features

What we learned

  • The real problem is coordination, not productivity.
  • AI tools can drastically speed up building, if you know exactly what you want.
  • The hardest part is not building features, but removing noise.
  • Good UX for families feels invisible.

What's next for Tribe

  • Smarter AI that understands family context better
  • Better leaderboard and reward systems for kids
  • Making memoirs richer and easier to contribute to
  • Polishing the onboarding so families “get it” in minutes

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