We started by asking: what do business parks need, what do their tenants want? We talked to a few stakeholders - they told us that they want a vibrant space that attracts innovative professionals, a co-space that fosters co-creation and synergies.
What it does
A platform to organise and attend spontaneous events around the business park.
How we built it
With minimalism in mind, we create a simple and neat UI to make the app intuitive. Drawing inspiration from Pokemon GO, we wanted to create a similar interface where users can easily find events around the business parks. We used the MapBox API to recreate the digital overlay.
Challenges we ran into
- Defining a target population
- Finding a design concept that appeals to target population
- Distinguishing ourselves from other event platforms like meetup.com
- Quantifying the value our platform is able to provide
Accomplishments that we're proud of
- Created a working prototype that demonstrates our concept
- Validated our prototype by conducting user interviews
- Identified a strong business case that distinguishes our platform from other events platforms, backed up by research and case studies
What we learned
- Running through a prototype with a user is the best way to understand how they will engage with it
- Many businesses at business parks today still operate within organisational silos
What's next for Cookie Talk
- Work with business parks to launch Cookie Talk with a bang
- In the short run, we would like to integrate "interest groups" and similar features that help connect users/residents to each other.
- We also will like expand our target audience to the general public and nearby institutions.
- Use user information generated from CookieTalk activities to inform business parks on trends in the workforce