I've spent twelve years in technology in Colombia. I built a software development company that helped drive real digital transformation in my country, and along the way I learned what it takes to position a company in Latin America — the resistance, the long sales cycles, the constant work of earning trust.
For years I've wanted to take the next step: to build something with global reach. Not a service business, but a product that could travel, that could help people in a specific industry become more powerful through technology. Trama is that attempt, and this hackathon is where the mission started.
Trama begins with a problem that is unglamorous and urgent: companies don't actually know what they have in the warehouse. Sales teams sell what they assume is there, not what is there, because the processes that produce that information are slow and never real-time. Hardware distributors, metal suppliers, textile companies — the same gap, across industries. We want any company to be able to sell what it truly has, without delays, without long processes, without excuses. My team and I are building the automation layer that makes that possible.
The hardest part of this cycle wasn't technical. It was convincing a local client to work with a newly incorporated U.S. corporation with no track record. We closed it. Then we couldn't collect it in time, because the client's own banking constraints wouldn't allow a card payment. That was a difficult lesson in cross-border operations, and one we're now solving properly.
We didn't give up, and this is only the beginning. Whatever the outcome of this submission, we've gained something harder to measure than revenue: the conviction that this is possible. If we can create real value for one company, we can extend it to everyone who needs it.
Luis Carlos Reyes Vanegas Founder & CEO, TRAMA AI, Corp.
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