Pega DSM Booster

Heading

DSM booster

Inspiration

DSM booster is a wizard in prediction studio where any business people can define business in natural language where the model will be trained and creates necessary artifacts.

What it does

This wizard avoids the dependency of Marketing Framework and creates the basic rules for the business requirement which can be later extended to suit business needs. Once we enter the wizard, user can give business case in natural language For example, a bank wants promote the new credit card for their customers You can select primary data source for this offers You can choose whether you want adaptive model or not and enter positive and negative outcomes. Finally, you can choose whether to create these rules in new ruleset version or existing ruleset. Clicking on preview and submit will show rules that will be generated. The rule names for issue, group and proposition are extracted from the text in business use case by trained models. User can also edit the rule names based on his convenience Click on Generate to generate these rules. You can open the rules by clicking on links in the grid. Now going back to designer studio, in the proposition hierarchy screen you can see the Issue, group and propositions are created. Similarly, the strategy and adaptive model also created. By using this, the basic artifacts for the given use case are created, based on your requirement you can extend or modify these rules. This is initial version of DSM booster, in the final one we want to have the necessary logic also will be added automatically strategy.