Top Ones was partly inspired by Spotify Wrapped, Spotify’s signature year-in-review feature. Wrapped gets released near the end of the year (usually in early December). Instagram stories and shares ensue. Then, after a month or two, it’s gone from the app. When you think about what Wrapped is, the short-livedness makes sense. It’s of-the-moment. It summarizes what you did over time, but shows it to you at a specific point in time.
If I were a marketing person at Spotify, I wouldn’t want to change a thing. But as a designer, I want to make products valuable and interesting for users. And as a product manager, my job is, partly, to keep people using the app. So then, we need something that has the spirit of Wrapped but is “evergreen” (i.e. always available).
Spotify is missing an opportunity by not having this. It would fit right into the app, as it is highly personalized to users and relevant to Spotify’s core product. It’s very shareable. And perhaps most importantly for a company that prioritizes user engagement, it’s the type of feature that someone might use repeatedly, and often.
I designed this in Figma and am building it in Bolt.
Built With
- bolt
- openai
- spotify
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