We wanted to reduce the friction involved when crowdfunding, especially for charitable causes and small fundraisers. So, we created Token.
To create a new campaign, fundraisers mention our handle "@SendToken" with a brief summary and link to their cause. When an interested donor sees a tweet for a cause she's passionate about, all she has to do is retweet to send a $1 microdonation for that cause. Donations are automatically processed between the donor and fundraiser via their linked Venmo accounts. First-time fundrasisers and donors are messaged with a link to sign up for Token with their Twitter and Venmo credentials.
The end result is a seamless single-click experience for donors and fundraisers. By using the retweet as our donation mechanism, we leverage Twitter user's trained behaviors and we capitalize on the inherent virality of the Twitter platform.