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collections feature (with group buy)
How we built it
react native expo firebase functions express React Native, Expo, Firebase Functions, ExpressJS
Accomplishments that we're proud of
The product we came up with.
What's next for TiktokBuddies
Winning this event hopefully
TikTok Collections is the next chapter for TikTok Shop.
Shoppers are constantly looking for novel experiences that enhance their online shopping experience. With so many strong players in the e-commerce space, the way for TikTok to differentiate its e-commerce offering is through capitalising on the power of its content platform. With collections campaigns, shops can entice customers through offering collectable virtual items that can be earned using a gacha system. With every purchase of a campaign item, users earn a virtual item which can kickstart their collection. The gateway into collections campaigns is through floating banners during shops' livestreams on TikTok live, where users are a click away from getting both the products and the virtual items they wish to collect.
The primary draw of collections is the ability to collect with friends. Through groupbuys, users can experience the fun of building their collections together, sparking fun interactions on and off the platform. Say two friends buy a few packs of pokemon cards under the campaign. They can experience double the fun as they open the cards together as well as test their luck with the virtual gacha pods.
The character items you collect don't just sit there. They can exist throughout your app experience, through exclusive TikTok filters, unique emoji sets associated with the item earned. This way, your friends can see what collections you are into, and can join you for future campaigns. Also, your collection is a chance to showcase your personality, as it takes a prominent space on your profile, visible to your followers.
This fresh experience makes e-commerce a social affair, perfect for a major social media platform like TikTok.
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